Ep 135 - Interview w Natasha Lee - How Critiquing an Ad Turned into a Client

Today, Natasha Lee and I discuss a softer approach to selling that is super effective.

Natasha is from Raw Earth Recruitment and she is successfully pioneering modern recruitment strategies. In this ep, she takes us through how she went from critiquing a company's ad to turning them into a client. 

We discuss:

💡 What makes a job ad bad 
💡 Instead of reverse marketing, find a different reason to call
💡 Approaching potential clients from an advice standpoint
💡 Great advice paints you as the expert

This ep is about setting yourself apart and effectively conveying to clients the value that you’ll bring.